When branding CheapCycleParts.com and CC Powersports the challenge was to create a unified identity that worked across a wide range of interests of the customer base. Sport bike riding, dirt bike riding, ATV riding, touring and cruising. The demographic profile of CheapCycleParts.com is enthusiasts who enjoy working on their own vehicles while the demographic profile of CC Powersports is enthusiasts who enjoy riding but not necesarily doing their own maintenance. So I created an iconic version of an "e-clip" that's a recognizable part among mechanics and weekend grease monkeys alike.
Adobe Photoshop and Illustrator.