Responsive design and progressive enhancement are undeniably the new standards in web design. But the challenge of adapting a design for different types of media isn’t new. Every graphic designer has labored to rework a design to fit on a poster, in a brochure, on a postcard or even on a business card. The difference in the modern web environment is now a designer has to engineer an entire visual campaign into one layout while working within the constraints of html.
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